CPC for Amazon

Amazon’s policy on selling children’s toys in the US

In the United States, all toys intended for use by children 12 years of age and under must meet federal safety standards, including the Standard Consumer Safety Specification for Toy Safety (ASTM F963-17) and the Consumer Product Safety Improvement Act (CPSIA).

Products are determined to be “children’s products” based on the following criteria:

  • Intended use: Is the ASIN to be used by children?
  • Packaging representation: Is the ASIN marketed towards children?
  • Age grading listed on the packaging for children 12 years of age and under
  • Commonly recognized: Is the ASIN commonly known to be used by children?
  • CPSC Age Determination Guidelines – Does CPSC determine the product to be a children’s product?


As a seller of children’s toys in the US, Amazon requires toy safety information and documentation to confirm that your products meet the applicable standards for safety. The Consumer Product Safety Commission (CPSC) provides guidance for businesses on how to comply with these requirements.

How to obtain approval to sell children’s toys

Amazon’s policy requires all toy sellers to have the safety documents listed below. Upon request, you must promptly submit the required safety documentation:

  1. Children’s Product Certificate (CPC) from the manufacturer or importer for the ASINs you are applying to sell.
  2. Test reports from a CPSC-accepted testing laboratory confirming each product was tested to the Standard Consumer Safety Specification for Toy Safety (ASTM F963-17) and the Consumer Product Safety Improvement Act (CPSIA) standards.
Note: Test Reports must contain images of the tested products including packaging, age grading and tracking/warning labels. The images on the test reports must confirm the product(s) is (are) the same as the images provided on the detail page. Additionally, the small parts warning and age grading is required to appear on your detail page as CPSIA attribute. Please see CPSIA help page.
Product Testing Requirement
Toys for children 12 years of age and under

ASTM F963-16/17 (Toys), CPSIA (Lead, Phthalates), Small Parts Warning, Age Grading and applicable Warning/Tracking Labels.

Additional testing may be required depending on type of toy being listed. These requirements can be verified with your chosen CPSC-accepted testing lab.




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